The Max Cure Foundation was created in December of 2008 inspired by one child's brave fight against a rare B-Cell Lymphoma, never before seen by the oncologists at Memorial Sloan -Kettering Cancer Center in Manhattan. On May 2nd 2007, the day before his fourth birthday Max was diagnosed with cancer. Max underwent two years of intense chemotherapy.
Today, Max is nine years old and is thankfully in remission. Learning and experiencing first hand that pediatric cancer was/is extremely underfunded and the treatments used today, while can be effective are highly toxic, the Plotkin Family with close friends took a stand. Within the year, they raised more then $250,000 for The Max Cure Fund, which is held at MSKCC and earmarked for underwriting an immune cell therapy lab at MSKCC. This lab is dedicated to alternative treatments and innovative research for children and young adults who are battling cancer. They have committed five million dollars to this project.
Since the beginning, The Plotkin's have raised more than $1.8 million dollars and have taken a unique approach to fundraising and raising awareness for pediatric cancer. Upon starting the Max Cure Foundation in 2008, they have created a viable brand which is recognized nationally and is inspiring people of all ages to get involved and learn more about the cause. They have taken a negative experience in their lives, and have translated it into a positive, so that others who are battling this disease can face it with courage and bravery.
Having spent the past four years building the Max Cure brand and infrastructure, Max Cure is currently positioned to be a driving force in the area of pediatric cancer while making a big difference in the lives of so many living with the disease, and those who will be told that they have it. The Max Cure Foundation is active on local and national levels working with families, their hospitals and schools to raise money and awareness while teaching the art of philanthropy and giving back. Max Cure has also been active in Washington D.C. and has spoken on Capitol Hill on behalf of pediatric cancer causes.