September 2014

The Max Cure Foundation is excited to announce that we been invited to bring Dunk Your Kicks to the Empire State Marathon and New York State Health and Wellness Expo in Syracuse, NY on October 17th – 19th.   (more…)

The Max Cure Foundation is pleased to announce that OrthoCarolina has joined the fight against pediatric cancer and has become the newest collection site for DYK.  OC will be collecting sneakers at 30 offices in the Charlotte area and have set a goal to collect 30,000 pair of sneakers by November 30.   (more…)

The Max Cure Foundation traveled to Tucson, Arizona on September 28th to support the Girl Scouts of Southern Arizona – Troop 26 as they official launch their Take Action Plan. Although these young ladies have been collecting sneakers for Max Cure’s Dunk Your Kicks campaign for three months, their official “kick-off” was this weekend. Every year, our Girl Scout Council hosts a “Thin Mint Sprint”, which is a 5K event whose proceeds help fund the scholarships which help other girls become Girl Scouts, as well as many council sponsored events through the year.

IMG_4071“As a new Brownie Troop leader in the Southern Arizona Region (Troop 26), I wanted to really try and provide my girls with a “girl led” experience, and also introduce them to the idea of impacting a world beyond their immediate view. Additionally, I was interested in helping the girls get prepared for working on their Bronze, Silver and, eventually, their Gold awards; the highest awards that Girl Scouting offers. All of these awards have a component of community service involved.” Stated Nicole Hopkins, the troop leader who also ran the 5k race today to show her support for The Girl Scouts and her Troop.

Rather than The Max Cure team managing the Dunk Your Kicks booth, the troop and a few fathers took on the responsibility while we watched with pride. Their goal is to collect 5,000 pair of sneakers in order to adopt a three families for six months into the Arizona Roar Beyond Barriers program.

IMG_4074Lion Max came out to join the fun at the Thin Mint Sprint, and even ran his very first 5k event! We have to give credit to Jason Piper, Jordan and Jaida’s Father, for wearing our Lion Max costume and running 3.1 miles in the Arizona heat in order to support the young ladies while raising awareness for pediatric cancer causes. His efforts and sacrifice goes to show the dedication of not only the young girls, but also their families, friends, neighbors and community.

Jayden giving medalsMax Cure Foundation’s youngest Dunk Your Kicks ambassador, Jayden, age six from Chandler, Arizona also made the trip. Waking up bright and early he asked his parents “is today the day we get to help kids with cancer?” Jayden had the important role of providing each of the Girl Scouts with a Max Cure Foundation Special Forces medal for their hard work and dedication while making a difference in the lives of children battling cancer. Jayden has been supporting The Max Cure Foundation since he was only four-years-old collecting over 100 pair of sneakers and even running a 4.25k to raise money for the foundation.

The Troop currently has donation locations at Zona Fitness at Rita Ranch, Platinum Fitness at Speedway Blvd and any Jim Click dealership. Their long-term goal is to reach out to other councils where Roar Beyond Boarders is established, using the video to recruit other troops. In addition, they are also trying to organize with U of A to have an end of the semester “dunk your kicks on the UA mall.” 

If you are in Tucson and would like to support the Troop’s efforts, email us here and we will get you in touch with Troop leader, Nicole Hopkins.

Last week was an eye opener for me as I travelled to Washington, DC, to attend several events in honor of Pediatric Cancer Awareness Month.  I say this because when I first got involved with the cause in 2007 after Max was diagnosed, there was relatively little attention given to childhood cancer – except of course if you happened to be among those with a child afflicted with the disease, a disease that strikes 15,780 children each year in this country and accounts each year for more deaths by disease in children than any other illness. (more…)

Today I am pleased to share news about an important animated film, Henry & Me, that I hope you will agree, can raise much needed awareness of the needs of pediatric cancers and also help raise funds for multiple charities, including two pediatric cancer organizations, The Max Cure Foundation and St. Jude’s Children’s Hospital. (more…)

Trying Experimental Treatments for the Terminally and Seriously Ill

Author: Richard Plotkin, Max Cure Foundation Vice-Chairman

At the ripe old age of 69 I made a new friend, Kenneth Moch. At one time I considered him to be my # 1 enemy who I believed did not care if a 7-year-old boy, Josh Hardy, attempting to defeat his cancer died. But, he later became the main hero in saving that boy’s life. (more…)