In June of 2007, the Plotkin family heard the devastating words that over 43 sets of parents are told every day in the U.S.
“I am sorry to tell you this, but your son has cancer.”
On the eve of his fourth birthday, Max was playing baseball and had fallen while running around the bases, hurting his arm. Although there appeared to be no evidence of major injury, Max was crying out in pain. That night, Max was diagnosed with a rare form of Stage IV B Cell Lymphoma.
In June 2007, following Max’s diagnosis, the Plotkin family formed the Max Cure Fund at Memorial SloanKettering Cancer Center (MSK) to underwrite an Immune Cell Therapy Laboratory that would treat children and young adults that did not respond to standard chemotherapy and radiation treatments. In December 2008, the Plotkin family formed the Max Cure Foundation, Inc. a 501(c)(3) nonprofit organization.