After learning first hand the reality of childhood cancer, and its severe lack of research funding, the Plotkin family created The Max Cure Fund which is earmarked for underwriting an immune cell therapy lab at Memorial Sloan-Kettering Cancer Center. This lab is dedicated to alternative treatments and innovative research for children and young adults who are battling cancer. Shortly after that, The Max Cure Foundation was born.
Since then, Max Cure has added two additional programs to our mission statement including Roar Beyond Barriers, which provides financial support to low-income and military families who have a child battling cancer. In 2014 the foundation added advocacy to our mission as we continue to pursue legislative and regulatory changes seeking to benefit children with cancer and at the same time, raise awareness to the needs of those fighting pediatric cancers.