Dunk Your Kicks at lululemon athletica for the Holidays

The Max Cure Foundation is honored to be teaming up with lululemon athletica in East Hampton during the holiday season to make a difference in the lives of children battling cancer. Instead of doing a food or clothing drive, the team has decided it was time to “mix it up” a bit and hold a sneaker collection.

“lululemon athletica East Hampton is honored to be partnering with The Max Cure Foundation’s Dunk Your Kicks campaign for pediatric cancer! Our team has put together clothing drives in the past, but this year we wanted to run with an idea we have been toying with the past few years. We have a large community of runners on the East End. Many avid runners change their sneakers every few months, but what happens to those perfectly good sneakers? The Max Cure Foundation has provided a solution: recycle them and raise money for necessary pediatric cancer research and patients! Aside from raising money for cancer research, this project provides an important service in the name of sustainability. Sneakers are recycled and given to those in need, and the sneaks stay out of landfills. It’s a win-win!” exclaimed Assistant Store Manager, Alyson Follenius.

When you go by lululemon athletica and see a clear box full of sneakers in their front window know that for every pair collected, The Max Cure Foundation will receive $1 towards the Roar Beyond Barriers NYC program.

Roar Beyond Barriers started when the Plotkin family realized that cancer does not discriminate. It does not matter if you are a Wall Street Tycoon or a single parent living in the inner cities. Cancer hurts, not only the child but the family as well, both emotionally and financially. When they recognized the battle some parents have in addition to the cancer, they decided to help and with that the Roar Beyond Barriers was created. Thanks to the sneaker collections and donations, we are able to provide low-income and military families who have a child battling the disease with monthly gift cards. Max Cure currently provides assistance to 50 families in 12 states and 21 hospitals.

So clean out your closest, dig out those old running shoes, stop by lululemon athletica East Hampton and #DunkYourKicks for pediatric cancer.