On November 28th, runners and walkers across the country participated in the third annual Track Friday, a fitness-meets-fundraising movement held the day after Thanksgiving in which participants can support any charity, raise any amount, and run or walk any distance, anywhere. (more…)
The Max Cure Foundation is honored to be teaming up with lululemon athletica in East Hampton during the holiday season to make a difference in the lives of children battling cancer. Instead of doing a food or clothing drive, the team has decided it was time to “mix it up” a bit and hold a sneaker collection.
“lululemon athletica East Hampton is honored to be partnering with The Max Cure Foundation’s Dunk Your Kicks campaign for pediatric cancer! Our team has put together clothing drives in the past, but this year we wanted to run with an idea we have been toying with the past few years. We have a large community of runners on the East End. Many avid runners change their sneakers every few months, but what happens to those perfectly good sneakers? The Max Cure Foundation has provided a solution: recycle them and raise money for necessary pediatric cancer research and patients! Aside from raising money for cancer research, this project provides an important service in the name of sustainability. Sneakers are recycled and given to those in need, and the sneaks stay out of landfills. It’s a win-win!” exclaimed Assistant Store Manager, Alyson Follenius.
When you go by lululemon athletica and see a clear box full of sneakers in their front window know that for every pair collected, The Max Cure Foundation will receive $1 towards the Roar Beyond Barriers NYC program.
Roar Beyond Barriers started when the Plotkin family realized that cancer does not discriminate. It does not matter if you are a Wall Street Tycoon or a single parent living in the inner cities. Cancer hurts, not only the child but the family as well, both emotionally and financially. When they recognized the battle some parents have in addition to the cancer, they decided to help and with that the Roar Beyond Barriers was created. Thanks to the sneaker collections and donations, we are able to provide low-income and military families who have a child battling the disease with monthly gift cards. Max Cure currently provides assistance to 50 families in 12 states and 21 hospitals.
So clean out your closest, dig out those old running shoes, stop by lululemon athletica East Hampton and #DunkYourKicks for pediatric cancer.
THE RUNNING COMPANY STORES AND CROSSFIT TREEHOUSE COLLECT SNEAKERS TO SUPPORT PEDIATRIC CANCER RESEARCH
SPECIAL COLLECTIONS ON TRACK FRIDAY
NEW YORK, NY – The Max Cure Foundation, a national pediatric cancer foundation, is pleased to announce that The New Jersey Running Company and CrossFit TreeHouse in Kenilworth, NJ have chosen the pediatric cancer foundation to be the beneficiary of their TRACK FRIDAY events.
The Max Cure Foundation is a non profit children’s cancer charity whose mission is to raise money to fund the development of less toxic treatments for children and also to provide financial support to low-income and military families who have a child battling cancer.
Both organizations will be collecting sneakers for MCF’s DUNK YOUR KICKS campaign, a national campaign to collect new and gently used sneakers for a recycler who sells those sneakers to exporters/distributors as part of the Affordable Clothing Market. MCF receives $1 per pair for facilitating the collection.
Track Friday’s mission is to create a national charitable giving event held annually on the day after Thanksgiving to inspire philanthropy, health, and community. Track Friday participants can support any charity, raise any amount, and run or walk any distance on any track, at any time of the day on Track Friday. The Track Friday team will be hosting a flagship event at Middletown High School North in Middletown, NJ. They will be collecting sneakers at this location. But Track Friday is a virtual event as well, with participants even planning “meetups” at tracks anywhere! Visit the website for meet up locations.
Thanks to CrossFit TreeHouse and The New Jersey Running Company, Dunk Your Kicks is becoming a big part of the Track Friday Experience.
The New Jersey Running Company will donate $1 per pair of shoes donated on 11/28 through 11/30 at David Brearley High School in Kenilworth. The New Jersey Running Company is continuously collecting sneakers at the following locations:
You can Dunk Your Kicks at Crossfit TreeHouse through the end of the month at 725 Lexington Ave, Kenilworth, NJ 07033 or at their Track Friday event located at the David Brearley track at 401 Monroe Ave in Kenilworth.
The Max Cure Foundation is pleased to announce that OrthoCarolina has joined the fight against pediatric cancer and has become the newest collection site for DYK. OC will be collecting sneakers at 30 offices in the Charlotte area and have set a goal to collect 30,000 pair of sneakers by November 30. (more…)
The Max Cure Foundation traveled to Tucson, Arizona on September 28th to support the Girl Scouts of Southern Arizona – Troop 26 as they official launch their Take Action Plan. Although these young ladies have been collecting sneakers for Max Cure’s Dunk Your Kicks campaign for three months, their official “kick-off” was this weekend. Every year, our Girl Scout Council hosts a “Thin Mint Sprint”, which is a 5K event whose proceeds help fund the scholarships which help other girls become Girl Scouts, as well as many council sponsored events through the year.
“As a new Brownie Troop leader in the Southern Arizona Region (Troop 26), I wanted to really try and provide my girls with a “girl led” experience, and also introduce them to the idea of impacting a world beyond their immediate view. Additionally, I was interested in helping the girls get prepared for working on their Bronze, Silver and, eventually, their Gold awards; the highest awards that Girl Scouting offers. All of these awards have a component of community service involved.” Stated Nicole Hopkins, the troop leader who also ran the 5k race today to show her support for The Girl Scouts and her Troop.
Rather than The Max Cure team managing the Dunk Your Kicks booth, the troop and a few fathers took on the responsibility while we watched with pride. Their goal is to collect 5,000 pair of sneakers in order to adopt a three families for six months into the Arizona Roar Beyond Barriers program.
Lion Max came out to join the fun at the Thin Mint Sprint, and even ran his very first 5k event! We have to give credit to Jason Piper, Jordan and Jaida’s Father, for wearing our Lion Max costume and running 3.1 miles in the Arizona heat in order to support the young ladies while raising awareness for pediatric cancer causes. His efforts and sacrifice goes to show the dedication of not only the young girls, but also their families, friends, neighbors and community.
Max Cure Foundation’s youngest Dunk Your Kicks ambassador, Jayden, age six from Chandler, Arizona also made the trip. Waking up bright and early he asked his parents “is today the day we get to help kids with cancer?” Jayden had the important role of providing each of the Girl Scouts with a Max Cure Foundation Special Forces medal for their hard work and dedication while making a difference in the lives of children battling cancer. Jayden has been supporting The Max Cure Foundation since he was only four-years-old collecting over 100 pair of sneakers and even running a 4.25k to raise money for the foundation.
The Troop currently has donation locations at Zona Fitness at Rita Ranch, Platinum Fitness at Speedway Blvd and any Jim Click dealership. Their long-term goal is to reach out to other councils where Roar Beyond Boarders is established, using the video to recruit other troops. In addition, they are also trying to organize with U of A to have an end of the semester “dunk your kicks on the UA mall.”
If you are in Tucson and would like to support the Troop’s efforts, email us here and we will get you in touch with Troop leader, Nicole Hopkins.
From the very moment the boys, Alex and Jacob – 8 respectively, met Max Plotkin – 11 years old, they knew they wanted to get involved in his cause. The story of Max has been in headlines across the country; battling cancer at such a young age and now (cancer-free) fighting with his family and The Max Cure Foundation to bring comfort and charity to low-income and military families across the country fighting to overcome pediatric cancers themselves. The boys have taken inspiration from Max’s bravery and have turned it in to action for the betterment of children and families fighting for their lives.
The Max Cure Foundation coordinates a program entitled “Dunk Your Kicks” which takes used athletic shoes and recycles them, giving new footwear to developing countries and in turn receiving money that goes directly in to the coffers of pediatric cancer funding for research, preventative medicine, and solace that families caring for children in the hospital so desperately need. It keeps shoes out of dumpsters and landfills, and provides footwear for people on the other side of the planet who may never have the comfort. Further, it is not asking of any monetary contributions out of the pockets of hard working people, but rather the benefits are three-fold – getting rid of shoes they were going to throw out anyway, giving the hope of a better life to a cancer patient, and a chance at a more sustainable life to a person across the globe.
Jacob and Alex began a shoe drive with the tremendous support of the staff at the Driftwood Daycamp in Melville, NY. Culminating in some exciting Sneaker Games while families of the children, staff of the Driftwood Day Camp, and Founder of the Max Cure Foundation David Plotkin, celebrated the boys’ accomplishments with a dunk challenge breaking records that made the kids extremely excited! In the mission statement the boys have shared they state:
“We have met Max and his bravery is an inspiration to us. Luckily he is now 11 years old and cancer-free, thanks to the help he received from doctors and scientists. But other children are still sick, and that is why we all need to work together to help them. Help us raise money for kids who have cancer by donating old shoes. Please ask your mom, dads, and other family members to clean out their closets and donate sneakers they don’t need anymore. … If we all work together, we can make a difference and help other kids and their families, and feel really good about what we are doing.”
Having loving parents, moms, dads, grandparents, giving friends, neighbors, co-workers, supportive camp counselors, teachers, and inspirations like the Plotkin’s can help two young boys show their love for strangers – Children they have never met but want to help – While realizing their aspirations for philanthropy can be achieved to such great heights. Over 1,000 pair of sneakers makes an impact that is far greater than the Max Cure Foundation can show appreciation for. Alex and Jacob are the heroes in this headline story and are becoming an inspiration to others.